The SAVE Method: Modernizing Marketing with Solution, Access, Value, and Education
Overview What is the SAVE Method? The SAVE Method is a modern approach to marketing that focuses on…
The Three-Box Story Structure: Crafting Compelling Narratives
Overview What is the Three-Box Story Structure? The Three-Box Story Structure is a framework used in crafting compelling…
The Narrative Arc: The Key to Engaging Storytelling
Overview What is a narrative arc? A narrative arc is the structure that gives a story its shape…
The Persuasion Slide: A Framework for Effective Influence
Overview What is the Persuasion Slide? The Persuasion Slide is a framework for effective influence that helps you…
The Storytelling Matrix: Analyzing and Enhancing Stories with Precision
Overview What is the Storytelling Matrix? The Storytelling Matrix is a powerful framework for analyzing and enhancing stories…
The StoryBrand Framework: How to Clarify Your Message for Customer Attention
Overview What is the StoryBrand Framework? The StoryBrand Framework is a powerful tool that helps businesses clarify their…
The Dramatic Pentad: Analyzing and Decoding Stories
Overview Introduction The Dramatic Pentad is a powerful analytical framework that allows us to dissect and understand the…
The Monroe’s Motivated Sequence: Perfecting the Art of Persuasive Speech
Overview What is the Monroe’s Motivated Sequence? The Monroe’s Motivated Sequence is a persuasive speech framework that guides…
The Mountain: Climbing and Descending the Narrative Arc
Overview Introduction The mountain is a powerful metaphor for the narrative arc in storytelling. Just as climbers face…
The Circular Narrative: A Story Going Full Circle
Overview Definition of Circular Narrative A circular narrative is a storytelling technique where the story follows a circular…