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How to convert Online Courses to Articles

In the age of AI, the manual way of content repurposing is dead. This guide will teach you the fully automated approach to content repurposing with Plus, the semi-automatic approach using ChatGPT and prompt engineering.

Fully automated content repurposing

The advantage is the speed and efficiency, maintaining consistent quality and style and not needing to write prompts.

With the advancements in AI, you can fully automate the transformation of Online Courses into Articles. Platforms like Unifire offer AI-powered solutions that can efficiently repurpose your video content into written format. These automated tools transcribe the video’s audio, generate text, and structure it into a blog post format, saving you time and resources.

Step1: Upload your piece of content

Platforms such as, let you upload a piece of content and generate every content asset based on pre-defined templates. Your upload is transcribed in the backend, and your blog post is written in the background. You will get notified once your content is created.

Step 2: Download or edit your blog post

Once you receive your blog posts, most AI platforms let you download or edit your AI output before distributing it.

Semi-automated content repurposing

The advantage of the semi-automated approach is its flexibility. It allows you to customize the generated content based on your preferences and incorporate your writing style. This approach provides a good balance between efficiency and control over the final output.

If you prefer a balance between automation and customization, a semi-automated approach might suit you. In this approach, you can transcribe the audio of your Online Courses using automated transcription tools or services. Once you have the written transcript, you can run it through AI-powered writing tools like ChatGPT to generate a blog post.´

Step1: Transcribe your video

Use transcription services such as AssemblyAI or Deepgram to transcribe your video and then take the transcript before you work on anything else.

Step 2: Collect prompts to work with

Define the output and platforms you want to create content for. You will need individual prompts for every LinkedIn post, Tweet or blog post. And ideally, some prompts to make your writing sound more like you. For longer-form content, you also need prompts for creating an outline, writing the content, editing the content and improving the content. You can find an endless supply on popular prompt databases such as AIPRM, or PromptHero.

If you have these three, you are covered:
1. Content prompts
2. Sound like me prompt
3. AI writing assistant prompt.

Step 3: Prompt engineer your way to your final results

You must prompt engineer your way back and forth until you reach a satisfactory result. Extract information, fill in the outline, and change the wording. Working with these prompts will be an iterative process and requires a learning curve.

Why you need to start repurposing content

Benefits of repurposing content

From content ROI, efficiency gains and channel expansion. Content repurposing is an essential part of a modern AI-powered content strategy.

Increased Audience Reach

You tap into diverse audience segments by repurposing content across multiple platforms, significantly expanding your reach. This approach ensures your message resonates with a broader demographic, increasing potential engagement rates.

Cost-Effective Marketing

Repurposing content is more economical than creating new content from scratch. It maximizes the ROI of your original content investment by extending its lifespan and relevance, reducing the need for additional resources.

Enhanced SEO Performance

Repurposed content contributes to a richer online presence, boosting your SEO efforts. By diversifying your content formats, you create more opportunities for your brand to be discovered through various search queries, leading to improved search engine rankings.

Consistent Brand Messaging

By reusing core messages in different formats, you reinforce your brand’s message. This consistency helps in building brand recognition and loyalty, as audiences encounter a cohesive narrative across various channels.

Risk Mitigation

Diversifying your content across various formats and platforms can mitigate the risk of relying on a single channel. If one platform experiences a downturn or algorithm change, your content’s visibility and engagement on other channels can sustain your brand’s online presence and audience engagement.

Repurpose Online Courses into other formats

In addition to blog posts, repurposing Online Courses can provide content creators with a wide range of other relevant formats. You can create various types of content that cater to different audience preferences and platforms by utilising the same video content. Let’s explore some of these formats.

  • LinkedIn posts and carousels
  • Tweets, Threads, and long-form Twitter posts
  • Blog posts
  • Case studies
  • Whitepapers
  • Newsletters and newsletter posts
  • Infographics
  • Medium articles
  • Podcast assets
  • YouTube assets
  • Book chapters
  • Educational resources

Questions about Unifire

It’s free for your first upload. You get 900 credits every month for free to use.

This is dependent on the length of your upload. If you upload 5 hourss it will create much more content than if you upload only 5 mins.

Yes, you can train the AI to adopt your own tone & style. This includes sentence structures, vocabulary and more.

Some of the best content repurposing tools include Jasper, Reword, Anyword, and others.

Convert Online Courses into 23 formats with Unifire.

Consider using this if you need to provide more context on why you do what you do. Be engaging. Focus on delivering value to your visitors.

Everything you need + more

More than a content repurposing tool for Online Courses.

Most AI repurposing tools try to extend your content, fail your style and tone or hallucinate often. Unifire stays on your content, learns your tone & style and never adds anything that wasn’t in your existing content.


Your content is generated based on the best creator templates and hook frameworks.


Unifire is built for collaboration. Live editing, unlimited team members and workspaces included.

Train your AI

AI’s that can sound like you and learn your own writing style. From vocabulary to sentence structure.