What is Natural Language Generation (NLG)?

Natural Language Generation (NLG)

Natural Language Generation (NLG) is the AI process of producing human-like text from structured data.

NLG is a subset of artificial intelligence that focuses on transforming data into readable, understandable text. This technology is particularly useful in marketing for generating content at scale, such as reports, news articles, and product descriptions. By analyzing large volumes of data, NLG tools can produce summaries, insights, and narratives that would take humans significantly longer to write. The process involves understanding the structure and meaning of the data, applying linguistic rules to convert this data into text, and then refining the output to ensure it reads naturally.

In marketing, NLG can revolutionize how content is created. For instance, e-commerce sites use NLG to automatically generate unique product descriptions based on product specifications and inventory data. Similarly, social media marketers leverage NLG to create personalized messages or posts based on user engagement data. This not only saves time but also allows for more personalized and targeted content creation. As AI technology advances, the applications of NLG in marketing continue to expand, offering opportunities for more dynamic and responsive marketing strategies.

Actionable Tips:

  • Explore NLG tools that integrate with your existing data management systems for seamless content creation.
  • Use NLG-generated content for routine reports or updates to free up creative resources for more strategic tasks.
  • Experiment with different tones and styles in NLG settings to match your brand voice accurately.