What is Synthetic Speech?

Synthetic Speech

Synthetic speech is the artificial production of human speech using computer algorithms.

Synthetic speech, also known as text-to-speech (TTS), is a technology that converts written text into spoken words. This technology uses deep learning models to understand the nuances of human language, including intonation, emotion, and emphasis, making the output sound more natural and human-like. It’s widely used in various applications such as virtual assistants (like Siri or Alexa), navigation systems, and accessibility tools for those with reading difficulties or visual impairments.

In marketing, synthetic speech can play a pivotal role in creating more accessible and engaging content. For instance, it allows brands to produce audio versions of their articles or blogs effortlessly, making their content accessible to a broader audience, including those who prefer auditory learning or have visual impairments. Moreover, it enables marketers to create voiceovers for video content without the need for professional voice actors, significantly reducing production costs and time. As voice search and audio content consumption continue to rise, leveraging synthetic speech technology becomes increasingly important for marketers aiming to stay ahead in the digital space.

Actionable Tips:

  • Use synthetic speech to create audio versions of written content, making it accessible to a wider audience.
  • Incorporate synthetic voiceovers in video marketing to save on production costs and time.
  • Optimize your website’s SEO for voice search by using synthetic speech to answer frequently asked questions audibly.