What is Speech-to-Text (STT) Conversion?

Speech-to-Text (STT) Conversion

Speech-to-Text (STT) Conversion is the process of converting spoken language into written text by a computer program.

Speech-to-Text technology has become increasingly important in the marketing world, especially with the rise of voice search and voice-activated devices. This technology allows marketers to transcribe audio content from podcasts, interviews, and videos into text, making it searchable and accessible to a wider audience. For example, a marketing team can convert customer service calls into text to analyze for common issues or sentiments, providing valuable insights into customer satisfaction and areas for improvement.

Moreover, STT conversion plays a critical role in creating more inclusive content. By providing written transcripts for audio and video content, marketers can ensure that their messages are accessible to those who are deaf or hard of hearing. This not only expands the reach of marketing campaigns but also enhances brand reputation by showing commitment to accessibility.

Actionable Tips:

  • Use STT technology to transcribe audio content from webinars or podcasts, making it easier for search engines to index and users to find.
  • Incorporate transcripts into your website alongside audio and video content to improve accessibility and SEO.
  • Analyze transcribed customer service calls or feedback sessions with STT to identify common themes or issues.