What is AI Summarisation?

AI Summarisation

AI Summarisation is the process of using artificial intelligence to condense large volumes of text into shorter, concise summaries without losing the original context or meaning.

In the world of marketing, AI summarisation tools are invaluable for digesting vast amounts of data, such as customer reviews, feedback, market research reports, and social media content. These tools use natural language processing (NLP) and machine learning algorithms to understand the essence of a text and then generate a summary that captures the most critical points. This capability is particularly useful for marketers who need to quickly grasp the sentiment and topics of discussion among their target audience or stay updated with industry trends without having to read through every piece of content manually.

For example, a marketing team can use AI summarisation to monitor brand mentions across various platforms. By summarizing these mentions, the team can easily identify common themes or issues that need addressing. Similarly, when conducting competitor analysis, AI summarisation can help marketers quickly understand key points in competitors’ content strategies or customer feedback, allowing for more strategic planning. This technology not only saves time but also ensures that decision-making is based on a broad and accurate understanding of available information.

  • Monitor social media: Use AI summarisation tools to keep track of brand mentions and customer feedback across different platforms efficiently.
  • Content research: Summarise articles, reports, and papers relevant to your industry to stay informed about trends without spending hours reading.
  • Competitor analysis: Quickly grasp the essence of competitors’ marketing strategies and customer communications by summarising their public content.
  • Email management: Apply AI summarisation to your email inbox to highlight important messages and reduce time spent on email management.