What is text-to-speech?


Text-to-speech (TTS) is a technology that converts written text into spoken words, using synthetic voice emulation to produce audio content from written material.

In marketing, Text-to-speech technology offers a versatile and accessible way to reach audiences, particularly in creating more engaging and inclusive content. For example, TTS can be used to enhance the accessibility of websites, allowing visually impaired users or those who prefer auditory learning to access written content easily. This technology can also be employed in creating audio versions of blogs, articles, or product descriptions, expanding the ways in which content is consumed and making it more accessible to a wider audience, including people on the go who prefer to listen rather than read.

Moreover, TTS has practical applications in personalizing customer experiences, such as through voice responses in customer service chatbots or personalized video messages. By integrating TTS into their content strategy, marketers can cater to diverse consumer preferences, ensuring their message is heard across different channels and formats. It’s also an efficient way to test content scripts before committing to professional voiceover production, saving time and resources in the early stages of content development.

To effectively incorporate Text to Speech in marketing efforts:

  • Prioritize natural-sounding voices: Choose TTS engines that offer lifelike and engaging voices to enhance the listening experience.
  • Customize for your audience: Select voice tones and languages that resonate with your target demographic, ensuring content is both accessible and relatable.
  • Incorporate in multi-channel strategies: Utilize TTS to create audio content for various platforms, from social media to podcasts, diversifying your content offerings.
  • Enhance accessibility: Use TTS to make your online content more accessible to those with visual impairments or learning disabilities, aligning with inclusive design principles.
  • Test and optimize: Continuously gather feedback on TTS-generated content and refine your approach to meet your audience’s preferences and expectations.