The Circular Narrative: A Story Going Full Circle
Overview Definition of Circular Narrative A circular narrative is a storytelling technique where the story follows a circular…
The Monroe’s Motivated Sequence: Perfecting the Art of Persuasive Speech
Overview What is the Monroe’s Motivated Sequence? The Monroe’s Motivated Sequence is a persuasive speech framework that guides…
The Dramatic Pentad: Analyzing and Decoding Stories
Overview Introduction The Dramatic Pentad is a powerful analytical framework that allows us to dissect and understand the…
The StoryBrand Framework: How to Clarify Your Message for Customer Attention
Overview What is the StoryBrand Framework? The StoryBrand Framework is a powerful tool that helps businesses clarify their…
The Toulmin Model of Argumentation: Constructing Persuasive Reasoning
Overview What is the Toulmin Model of Argumentation? The Toulmin Model of Argumentation is a framework used to…
The Story Circle: Embracing the Hero’s Journey in Storytelling
Overview What is the Story Circle? The Story Circle is a powerful narrative framework that has been used…
The Mountain: Climbing and Descending the Narrative Arc
Overview Introduction The mountain is a powerful metaphor for the narrative arc in storytelling. Just as climbers face…
FAB (Features, Advantages, Benefits): A sales technique that describes the features, advantages, and benefits of a product or service.
Overview Definition of FAB FAB, which stands for Features, Advantages, and Benefits, is a sales technique used to…
The Hero’s Journey: A narrative framework involving a hero who goes on an adventure, faces a crisis, and returns transformed.
Overview What is the Hero’s Journey? The Hero’s Journey is a narrative framework that involves a hero embarking…
The 8-Point Arc (Stasis, Trigger, The quest, Surprise, Critical choice, Climax, Reversal, Resolution): A detailed structure for creating a compelling narrative.
Overview What is the 8-Point Arc? The 8-Point Arc is a detailed structure for creating a compelling narrative….