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More people should Tweet Template

Explore the pros and cons of a professional or life path, showing that the potential rewards often outweigh the risks.

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Why this Template works

Understand why the template works and how it can fit into your content mix.

This content template is effective for several reasons:

  • It directly challenges a common fear about trying a new professional or life path, which immediately grabs the audience’s attention. People are naturally drawn to content that addresses their fears or hesitations.
  • By presenting the worst and best case scenarios, it simplifies the decision-making process for the reader. This contrast not only makes the content more relatable but also encourages the audience to weigh their options more optimistically.

Blank Template

Copy and adjust this template to your own needs.

More people should try [Professional or Life Path].

It’s not as risky as you think.

  • Worst case is [Worst Case Scenario].
  • Best case is [Best Case Scenario].

Feels riskier never to try.

How to use this Template

Learn how to personalise this Tweet template for your own content creation.

Evaluate how the template fits your content goals and needs:
This template is designed to encourage your audience to consider a new professional or life path by presenting a balanced view of potential outcomes. It’s particularly useful for content goals aimed at inspiring action, overcoming fears associated with change, and promoting personal growth or career development. Assess whether your current content strategy aims to motivate, educate, or guide your audience towards making significant life decisions. If so, this template can be a powerful tool.

Audience awareness within the context of the Buyer’s Journal:
Understanding where your audience stands in their Buyer’s Journal is critical. This template is most effective for individuals who are problem aware but may not yet be fully solution or product aware. They know they want a change or improvement in their professional or personal lives but might not have considered all available paths due to perceived risks. Tailor your message to speak directly to these concerns, highlighting the manageable nature of the risks involved.

Personalization:
To make this template resonate, personalize the [Worst Case Scenario] and [Best Case Scenario] to fit the specific fears and aspirations of your target audience. Use data, anecdotes, or common scenarios relevant to your audience’s industry, life stage, or interests. This approach not only makes your content more relatable but also helps in establishing a deeper connection with your audience by addressing their specific concerns and dreams.

Modern trends:
Incorporate modern trends and the current social or economic climate into your scenarios to make your content timely and relevant. For instance, if remote work is a trending topic within your audience’s industry, you could discuss how pursuing a new career path might offer more opportunities for remote work, aligning with modern work preferences. This not only shows that you’re in tune with current trends but also helps in presenting your argument within a context that feels immediate and relevant to your audience.

Call to Action (CTA):
End your content with a clear and compelling CTA that guides your audience on what to do next. This could be an invitation to learn more about the professional or life path in question, to join a community of others who have successfully navigated this change, or to take a small, risk-free step towards exploring their options. Ensure your CTA is specific, actionable, and tied directly to the content of your message, encouraging your audience to move from contemplation to action.