Unifire

What Wise People Do

Highlight what the smartest people in your industry do better than others

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Why this Template works

Understand why the template works and how it can fit into your content mix.

This content template excels in social media and marketing for a few key reasons:

1. It clearly dichotomizes two types of behaviours or qualities, encouraging the audience to aspire to the “higher” level. This comparison sparks reflection and self-assessment, making the content more engaging.
2. By framing the desired action or quality as part of what “higher” individuals do, the content taps into the audience’s desire for improvement and distinction. This motivational aspect makes it not only shareable but also inspiring.

Blank Template

Copy and adjust this template to your own needs.

[Characteristic or quality] people [do something], but [higher characteristic or quality] people [do something].

How to use this Template

Learn how to personalise this Tweet template for your own content creation.

Evaluate How the Template Fits Your Content Goals and Needs
This template juxtaposes two levels of characteristics or qualities, framing the latter as superior or more evolved. It’s ideal for content aiming to inspire improvement, highlight maturity, or promote advanced strategies over basic ones. For brands or individuals, this can be a powerful way to convey the value of moving from a basic understanding or practice to a more sophisticated one, whether in personal development, business strategies, or product usage.

Audience Awareness Within the Context of the Buyer’s Journey
The target audience for this template is primarily at the ‘solution aware’ or ‘product aware’ stage. They are already aware of certain solutions or products but may not fully understand their own potential for advancement or the superior benefits of a more refined solution. This template can be used to highlight the gap

Personalization
To effectively personalize this content template, consider the specific interests, needs, and characteristics of your target audience. For instance, if your audience comprises small business owners looking to grow, you might frame the template as, “Small business owners network locally, but successful entrepreneurs build global connections.” Tailor the scenarios to reflect the aspirations or challenges specific to your audience, making the content more relatable and impactful.

Modern Trends
Incorporating modern trends into this template involves aligning the higher characteristic or quality with emerging or current societal, technological, or market trends. For example, if the trend is towards sustainable living, the template could be adapted to, “Conscious consumers recycle, but sustainability leaders advocate for zero waste lifestyles.” This approach not only makes your content more relevant and timely but also positions your brand or personal image as forward-thinking and aligned with values important to your audience.

Call to Action (CTA)
The Call to Action should motivate the audience to aspire towards the higher characteristic or quality presented in your content. It should be direct, inspiring, and relevant to the contrast you’ve established. For instance, “Become a leader in sustainability—start your zero waste journey with our guide.” The CTA should seamlessly connect with the content, encouraging the audience to take a specific action that aligns with the progression from a basic to a more advanced level of understanding or practice.